BANDED PEAK BREWING ‘2024 Winter Campaign’
Executive Producer, Creative, Director.

Prod Co: Ramble Films

Producer: Kaitlin Moerman

1st AD: Josh Sandulak

Art Director: James Barry

Director of Photography: Shae Paterson

Post-Production: James Barry

For Banded Peak’s 2024 winter campaign, we led a social-first strategy with supporting OOH placements and a paid advertising funnel. Banded Peak is an adventure-first beer brand, and this campaign celebrated the idea that you don’t have to be the best to enjoy the best. We showcased the trial, errors, and all-in effort of winter sports—skiing, hockey, and ice fishing—while highlighting the ultimate reward: the après, relaxing with a cold pint after a full day outdoors.

The campaign featured tight, eye-catching social posts with stylized VFX that transported viewers through the chaos, challenges, and fun of the day to that perfect post-adventure moment. Complemented by photography and billboard placements across the province, the campaign reinforced Banded Peak’s identity as a brand for those who embrace adventure, effort, and the joy of unwinding afterwards.