INFINITI ‘Luxury Should Be Lived In’
Creative, Director, Editor.

Prod Co: Critical Mass

Producer: Carla Velazquez

Script/Copy: Jeff Kubik

Director of Photography: Grant Cooper

For Infiniti’s 30th anniversary, we made a hero video following a daughter growing up with a classic Infiniti. The idea was to capture the small, meaningful moments in her life, family milestones, discoveries, and the journey of growing up, while showing how the car is woven into these moments.

From a production and direction standpoint, we focused on using the car as a storytelling tool, finding creative ways to transition between scenes through different parts of the vehicle to keep the story flowing seamlessly. Shooting involved careful planning of each life stage, coordinating locations, performances, and camera setups to make the transitions feel natural. The goal was to make the story feel intimate and real while keeping the cinematic quality and brand elegance consistent throughout.